Software startuppers took the medias paycheck Medias fightback happens through startup culture and abstraction shifts

The collapse of old print media and journalism happened when the Internet, its solutions, services and communities became mature and mobile devices reached the market. The reader abandoned printed dailies for free and mobile access to information. The business of core industries of the early Internet and mobile communication, the mobile network manufacturers and operators are also in stagnation and decline. Therefore these industries may have similar interests to improve or even restructure their own businesses as well as to establish totally new business models by going into media and journalism. This paper analyses, first, the production flows and business models of the old and present media species. Second, it analyses the current market positioning of the network manufacturers and operators. Third, the paper suggests two avenues for media and journalism and the network manufacturers and operators, the Trio, to join their forces to update journalism and make all three stagnating industries great again. Last, we propose further research, development and discussion on the topic and envision possible futures for journalism, if the three would engage in cooperation. We see that the discussion should consist of ethical, societal and philosophical subjects because the development of the Internet solutions are based on “technology first” actions. We find and outline a tremendous opportunity to create a new industry with new actors through combining the interests of the network manufacturers, network operators and journalism in a systemic solution through a strategic alliance and collaboration Fig. 1. Software startuppers with their applications and communities will be the drivers for this abstraction shift in media and journalism. Our experiences in the media, journalism, mobile network, mobile phone manufacturing and startups provide the basis for our formulations on the future of those industries. Keywords—startups, media, journalism, network operators, network manufacturers, abstraction shift, creative reporter, systemic solutions, TAIC-SIMO, Cynefin Fig. 1. TAIC-SIMO tetra model applied to network–operator/manufacturer– media-business’ (the Trio’s) positions. In the Trio’s fightback they join their forces and build a new format and access to the Internet, and they override today’s advertisement money hijackers. This requires abstraction shifts, startup culture, new leadership and rapid actions from the Trio. The tetra shows direct connections between edges (e.g. O–M collaboration), the tetra face (triangle) show a combined business areaion shifts, startup culture, new leadership and rapid actions from the Trio. The tetra shows direct connections between edges (e.g. O–M collaboration), the tetra face (triangle) show a combined business area (e.g. M–O–J). The missing part of the tetra can be established on a new abstraction level (e.g. M–O–J Internet Access). This MOJ Access is a spin-off of a network–operator/manufacturer–media house consortium.ion level (e.g. M–O–J Internet Access). This MOJ Access is a spin-off of a network–operator/manufacturer–media house consortium. The idea to establish an own Internet Access spin-off instead of acquiring an existing one is about creating a new actor in this business environment. This actor can disrupt the present business models and offer the users and consumers a combination of more interesting and fair services.